A better way to remember what you love
Creating a simple, intuitive app that helps people save, organize, and rediscover recommendations from friends.
Product Design
Product Vision & Strategy
Product Discovery & Research
Prototyping & Testing
Overview
Length
Ongoing (initial 6-week design sprint + continued iteration)
Role
Founder, Product Designer & Researcher
Scope
Zero-to-one product design - from discovery through interaction and visual design.
Team
Solo project, collaborating with one iOS developer and a small group of product advisors.
How might we make it effortless to capture, organize, and rediscover recommendations from people you trust - so they actually get used instead of disappearing into screenshots and notes?
Why this problem mattered
📝 Capture was happening across notes, screenshots, texts - rediscovery rarely was
🧩 The problem wasn’t motivation; it was the lack of a dependable system
❤️ Recommendations people cared about were slipping through the cracks
Work in progress
Goal:
A simple, intuitive experience that makes recommendations easy to capture, organize, and rediscover when you need them.
View prototype
Early signals and what’s next
🔍 Clear problem resonance
Poll responses and conversations highlighted a universal pain point: people saved recommendations everywhere, but found them nowhere
⚡ Quick capture as the "aha" moment
Early walkthroughs consistently validated the Add Recommendation flow as the core value of the product
👀 Strong interest from early users
People asked when they could try the app, signaling curiosity and demand even before launch
🛠️ Next steps: expanding and refining
Improve metadata coverage, enhance personal collections, explore advanced sharing, and prepare for a small beta group
Impact
Recommendation Retention
Users were able to store and retrieve saved places, shows, books, and experiences.
Faster Recall of Saved Ideas
Structured categories and search made it easier for users to find recommendations quickly.
Said Rexx Made Planning Easier
Clear organization, visual cues, and a single home for recommendations helped users feel more prepared when deciding what to watch, read, or do.
Reflection
Designing Rexx reinforced the power of building around real behavior, not ideal behavior. People weren’t ignoring recommendations - they simply didn’t have a system designed for them. That insight shaped every decision, from the quick-add flow to how collections work and how metadata appears.
💡 Takeaway: Great products emerge when you meet users where they are, not where you wish they were.
Interested?
Let’s connect.
I’m open to roles where design is a true partner in shaping product direction. If you’re building something with purpose, I’d love to chat.